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What We Do

Our Mission

To improve lives and build community by engaging individuals and mobilizing collective action.

Our Values

The current values of the United Way of Central New Brunswick are:

What We Do

For almost 60 years, United Way has worked to improve communities in Central New Brunswick. We create long-term, sustainable change. To do so we focus on moving people from poverty to possibility, creating strong and healthy communities, and help kids be all that they can be.

How We Do It

United Way raises funds through our Annual Fundraising Campaign established to address identified critical needs throughout Central New Brunswick. During Campaign, hundreds of workplaces, individuals, charities and non-profits partner with us to create long-lasting meaningful change. We’re active throughout the year, raising funds and engaging community members in volunteerism and action.

Why We Do It

We believe our community can be a better place for everyone to live. Our partners offer exceptional programs, services, and strategies, and we help them be all they can be.

Why United Way

We know our community. We partner, experience and evaluate the critical needs in Central New Brunswick and have the resources to help non-profits succeed

Who We Help

United Way Central is one of three United Way’s in New Brunswick. We are proud to serve the communities in Carleton, York, Northumberland, Queens, Restigouche, Madawaska, Sunbury, and Victoria counties.

Land Acknowledgement

We respectfully acknowledge that the land on which we gather and work stands on the unsurrendered and unceded traditional territory of the Wolastoqiyik, Wəlastəkewiyik / Maliseet people whose ancestors along with the Mi’Kmaq / Mi’kmaw and Passamaquoddy / Peskotomuhkati Tribes / Nations signed Peace and Friendship Treaties with the British Crown in the 1700s to establish an ongoing relationship of peace, friendship and mutual respect between equal nations.

The river that runs by our office is known as Wolastoq (WOOL-LUSS-TOOK), along which live Wolastoqiyik (WOOL-US-TOO-GWEEG) – the people of the beautiful and bountiful river. Wolastoq (WOOL-LUSS-TOOK) is also called the St. John River.